PIELIST

For years, advertising decided who was allowed to exist within beauty.
We were taught to hide wrinkles, marks, and scars.

But by looking where no one else did, we discovered something unexpected:
the skin features we try to conceal share patterns with sound waves,
frequencies proven to soothe and heal.

That’s how PIELIST was born. The first playlist created by Disney and the Argentine Advertising Council in partnership with Spotify, transforming real skin traits into therapeutic sound.

Using artificial intelligence, users scan their own skin and listen to their unique sound, adding it to a collective playlist that celebrates diversity.

Where the world once saw imperfection, we found beauty.
And now, that beauty can be heard.

Client

Disney / Argentine Advertising Council

Client

Disney / Argentine Advertising Council

Client

Disney / Argentine Advertising Council

Copywriter

Armando Rosales & Juan José Ocampo

Copywriter

Armando Rosales & Juan José Ocampo

Copywriter

Armando Rosales & Juan José Ocampo

Art Director

Alberto Picazo

Art Director

Alberto Picazo

Art Director

Alberto Picazo

Year

2025

Year

2025

Year

2025

Awards