About Me

Hi, I’m Armando, but please… just call me Mando.

I (mistakenly?) studied film direction, communications, marketing, and neuromarketing and somehow ended up with a degree in visual communication, just trying to figure it all out like everyone else at that age. I mean, who’s really ready to pick a life path at 18?

It wasn’t until a creative awards show in Mexico City (my hometown) that I fell in love with advertising and finally, everything made sense.
That night, I made myself a promise: Next year, I’ll be competing.
(Spoiler alert: I did. And I won. 🏆)

I’m passionate, curious, and relentlessly creative... but let’s be honest, you’ve probably read that on every other portfolio.

Right now, I’m studying copywriting at Miami Ad School Mexico, easily one of the best decisions I’ve ever made.
My second campaign landed a shortlist at El Ojo de Iberoamérica, and my first award was a Grand Prix at Círculo Creativo, Mexico’s most prestigious ad competition.

But I’m just getting started.
I love to compete. I love to collaborate. And I love being the best at what I do.

I don’t want to write what every other copywriter writes here. Pretentious speeches about what creativity is or isn’t, or what advertising “should” be.

Instead, I’d rather show what I can do.
Share my way of thinking.
And keep learning from everything that surrounds me, inspires me, and excites me.

So go ahead and take the risk.
Trust me.
I won’t let you down.

(Also: I love horror movies, seafood, wrestling, video games, and a good dirty martini 🍸.)

Clear Image of Fredrick
Clear Image of Fredrick
Clear Image of Fredrick

Work Experience

Personal Projects

Freelance Creative Copywriter

2024 - Present

Personal Projects

Freelance Creative Copywriter

2024 - Present

Personal Projects

Freelance Creative Copywriter

2024 - Present

Universidad de la Comunicación

Marketing Degree Coordinator

2024 - Present

Universidad de la Comunicación

Marketing Degree Coordinator

2024 - Present

Universidad de la Comunicación

Marketing Degree Coordinator

2024 - Present

Skills & Awards

Key Skills
Creative copywriting (ATL, digital, social media, OOH)
Creative copywriting (ATL, digital, social media, OOH)
Creative copywriting (ATL, digital, social media, OOH)
Concept development
Concept development
Concept development
Strategic storytelling
Strategic storytelling
Strategic storytelling
Cultural insight & creative strategy
Cultural insight & creative strategy
Cultural insight & creative strategy
Al Strategic Tools
Al Strategic Tools
Al Strategic Tools
Awards
Grand Prix Winner - Círculo Creativo - 2025
Grand Prix Winner - Círculo Creativo - 2025
Grand Prix Winner - Círculo Creativo - 2025
Silver - Effie - 2025
Silver - Effie - 2025
Silver - Effie - 2025
Bronze - Young Lions MX - 2025
Bronze - Young Lions MX - 2025
Bronze - Young Lions MX - 2025
Bronze - Ojo de Iberoamerica - 2025
Bronze - Ojo de Iberoamerica - 2025
Bronze - Ojo de Iberoamerica - 2025
Shortlist - Ojo de Iberoamérica - 2024
Shortlist - Ojo de Iberoamérica - 2024
Shortlist - Ojo de Iberoamérica - 2024
Shortlist - Ojo de Iberoamérica - 2025
Shortlist - Ojo de Iberoamérica - 2025
Shortlist - Ojo de Iberoamérica - 2025
Shortlist - FIAP -2025
Shortlist - FIAP -2025
Shortlist - FIAP -2025
Shortlist - FIAP -2025
Shortlist - FIAP -2025
Shortlist - FIAP -2025
Shortlist - Círculo Creativo -2025
Shortlist - Círculo Creativo -2025
Shortlist - Círculo Creativo -2025