Hot Again

Heinz set out to position its Jalapeño Ketchup as the go to breakfast condiment for a younger audience.

And let’s be honest... most young people don’t eat a traditional breakfast.
For them, breakfast is whatever’s left over from last night: cold pizza, a sad burger, or whatever survived the night.

So Heinz hit the schools, found those leftover “meals,” and brought them back to life.
We gave them back what they were missing: flavor, heat, and attitude.

That’s how Hot Again was born.
A campaign that turns forgotten food into unforgettable breakfasts.
And puts Heinz Jalapeño Ketchup at the center of every spicy morning.