Dip Your Passion

During the World Cup, fans proudly wear their country's colors. But what if McDonald's could help them show their passion in a whole new way?

We turned McDonald's iconic sauces into 100% edible face paint, allowing fans to paint their faces with their national colors before the match and dip their fries in those same colors during the game.

Because for once, a World Cup sponsor didn't ask fans to wear its colors. It gave them theirs.