Cuenta con Ellas

A campaign for Consejo de la Comunicación that makes the invisible visible. In Mexico, 8 out of 10 jobs are created by companies, yet people rarely see them as part of their everyday stories. “Cuenta con Ellas” / “Make Them Count” turns personal moments (a wedding, a graduation, a new pet) into collective achievements by revealing the businesses behind each one.

Through chat notifications like “Jewelry shop joined” or “University joined,” the campaign reminds audiences that every milestone is powered by the hands of Mexican workers and companies.
It transforms private celebrations into a tribute to the invisible force that keeps Mexico moving.