131 LOOPBACK

Tote bags were born as an eco-friendly alternative to plastic.
But overproduction has turned them into a new environmental and social problem.
We now have so many… we barely use them the way we should.

According to studies, to match the carbon footprint of a single plastic bag, a fabric tote needs to be used at least 131 times.

That’s why we created 131 LOOPBACK, a campaign that turns every tote into a collectible smart card.
The more you use it, the more collectives you earn.
And the more rewards you unlock: discounts, digital items, and a community committed to giving each bag its true value.